B2B businesses tend to approach their marketing strategies in a similar way to directly selling to the consumers. They make use of the same tired, conventional tactics of a direct sales and word of mouth. Often, SEO considerations are simply forgotten. This belief that SEO is less relevant in the B2B marketing world is just wrong. SEO is among the most powerful tools that marketers posses.
Research shows that 61 percent of B2B decision makers begin that process will an internet search. This should bring the importance SEO in the B2B world into focus.
Below are a few SEO strategy tips B2B businesses.
Be a Thought Leader.
To benefit most from your SEO campaign, being a thought leader is a vital step. That makes you the “go-to” person. If anyone has a question that falls in your area of expertise, you will be in a position to answer it as well as even educate them beyond that.
You can also take advantage of your day to day interactions from that role as a basis for a blog which is a good way of sharing your expertise and knowledge with the rest of the people. The growth of your blog leads to the growth of your SEO potential as well. You can then make use of this to benefit different sites pertinent to your business by linking them.
Today, there are many tools to help you identify the vital keywords. You only need to focus most of your SEO resources at raising your score to the top five key words. There are plenty of great keyword research tools available and you need to read more for you to know the most intuitive ones to use.
Use Long Copy.
A common mistake that many businesses make when trying to improve their SEO is using plenty of short-form blogs and articles. Short copy is attractive to businesses because it’s cheaper. Additionally, you can distribute it more widely and the audiences are more likely to read the whole shorter piece.
However, Google prefers longer content when it comes to SEO, so if you want to add some words, you will be able to get some extra benefits. Moreover, longer content allows you to say more, implying you can convey more information about your business and its products in a more thoughtful and emotive manner.
If somebody in your team has extensive SEO experience, use it. However, you should not be afraid to bring in some big hitters from elsewhere. If you can find some local businesses especially those with B2B SEO experience, you can consult them.
In regards to B2B enterprises, you mostly need to use a different SEO approach. However, some tactics as well as core principles can remain the same. But they need to be adapted and reshaped for utilization in a different field.