The various processes and ways which are utilized for the reasons such as creating the values to the customers so as their needs and wants may be met are known as the marketing. The process of marketing usually involves a number of actions which may be endless. The company which is trying to meet the demands, needs and the wants of the customers is one of the party involved in such actions. It also includes the various reactions of the customers with regard to the marketing efforts made by the business organization. Meeting the needs of the target customers of the business organization is the primary object of every marketing activity.
An organization has to implement a number of concepts so that the marketing efforts may be a success. Generally, they are referred to concepts of marketing. What is included in the concepts of marketing are the strategies which can be implemented by a firm so as to meet the needs of the customers fully. So that the firms may also beat the competitors existing in the market, the marketing concepts may also be used. The production concept, the product concept, the selling concept, marketing concept and the societal marketing concept are the concepts which a firm may choose to implement.
The production concept provides that most of the customers will embrace the products which will have a high availability. In addition to high availability, the products should also be affordable for it to be favored by the customers. In this case, the firm has to focus on continuous production so as to increase the availability of it products. The product concept provides that consumers will embrace the products which have high quality. Performance and unique features which are more innovative is what defines quality in this case. Using this concept, the marketers have to focus on unceasing improvement of their offerings. On the other hand, the selling concept provides that most customers will buy more of a product if the firm undertakes large scale efforts in product promotion.
The marketing concept requires that a firms understands the customers needs and wants. The firm utilizing this strategy has to however design and deliver products and services which are more likely to meet the needs of the consumers in better way than the products of the competitors will do. The philosophy of customers first is utilized when using this strategy. The concept of society marketing calls for the firms to meet the needs and the wants of the consumers using the ways which improve the customers wellbeing and the society in general.